All Blacks

This project was a collaboration between Media Design School and New Zealand Rugby (NZR). The brief was to create a 45 second video to explain rugby to NFL fans in the United States, with the sport being divided into sections. The section I was given to cover was the forward pack. My approach to this project was to draw parallels between rugby and American football to engage NFL fans and showcase how rugby can be a great alternative for them during the NFL offseason.